Many people think that meta tags are an instant solution to make their websites rank well in search engine results pages (SERPs). The truth is, it’s not that easy—there’s more to sear engine optimisation or SEO than creating meta tags for your webpages. Still, it does help immensely if your pages have well-developed and highly optimised meta tags.
What are meta tags?
Meta tags are components of an HTML document that describe the page content for search engines. Put simply, they’re more for the search engines’ benefit and not your site visitors—visitors cannot see them as part of the viewable area of a webpage.
Why are they important?
Meta tags are important because they give you the ability to direct how your pages are categorised, indexed, and described by various search engines. That said, it’s important to know that not all search engines have the ability to utilise meta tags. Use them only when the search engine you want to rank high in supports them.
To write meta tags correctly, experts suggest following the format below:
<title>This is the title of my page</title>
<META NAME=”Description” CONTENT=”The page description…”>
<META NAME=”Keywords” CONTENT=”Keyword One, Keyword Two”>
<META NAME=”robots” CONTENT=”index,follow”>
If you need help understanding and writing meta tags, a consultation with an SEO services provider can prove tremendously beneficial.