Seek your PPC agent’s guidance on the AdWorks UK slots you should bid on. The keyword research should continue because you have the time to see which keywords will work on the slots for a better conversion. You can also organise the campaigns to be more variable in time duration– for example, taking down your PPC blitz ads for a Queen’s Birthday sale as soon as midnight ticks in.
Smith notes that mixing PPC with SEO works in a number of ways. For instance: if your PPC ads are meant for attracting customers within a few kilometres of your branch, tune the keywords to target users from say your town city, or county.