The freedom of expression the World Wide Web allows can be both a boon and a bane to businesses. For instance, satisfied customers will gladly post commendations or glowing reviews on social media platforms and review sites, but some might post negative comments if they were unsatisfied with a company’s services or if they simply want to slander its reputation.
Since the web is often a customer’s point of contact with you, you can’t take your online reputation for granted. To help you build and maintain a positive image one, here are a few tips:
Claim Your Brand
Don’t allow impostors to hijack your company’s name and create negative buzz about you. Be proactive and start a professional-looking profile on all relevant social media platforms like Facebook, Twitter, and Instagram. After which, monitor all posts and comments daily to track your reputation.
Don’t Forget About Personal Profiles
Many businesses are closely associated with the people who own or run them, especially when it comes to doctors, lawyers, dentists, and the like. Use your personal accounts to engage with potential and existing customers to build goodwill and boost your company’s reputation by extension.
Hire Reputation Management Experts
Monitoring and maintaining your online reputation is a marketing effort all its own. If you don’t have the time, resources or expertise to do reputation management yourself, know that certain SEO companies can do it for you.