Small businesses know that a good SEO campaign is beneficial. A good online presence allows a small business to play with the big boys on a large (and level) playing field and attract traffic towards their website. A good SEO campaign also helps establish the company’s reputation as one of the trusted names in the field.
However, not all SEO stratagems are effective. Black hat SEO marketing techniques are penalised by Google, and will stop at nothing to prevent a business with bad marketing tools from reaching the first page of any search engine results. It is important for businesses to choose good SEO services in London that use legitimate methods to optimise a business website.