Four Must-Know SEO Terms

Looking to fully invest in SEO campaigns for your company? If you must put your company on the top of the search engine pages, you must at least be aware of the terms being used for the process. This is no less important if you hire an internet marketing consultant to help promote and optimise your website. Here are four must-know terms that will be commonly encountered in your SEO campaigns.

Backlinks. Backlinks generally refer to hyper-links which point to a particular web page. An example is when a blogger running a popular lifestyle blog has his blog’s link published on other sites for other people to check out, an effective technique of driving traffic to a target website. Continue reading


A Guide to Maintaining your Online Reputation

Establishing your brand’s online presence is only the first step. Next you’ll have to build your reputation, and more importantly, learn how to keep it under a positive light. The problem with internet marketing is that companies can quickly be ruined by something as little as a few bad reviews. The best way to ensure that this doesn’t happen to your business is to constantly check up on and manage your online presence. Continue reading

For Efficient PPC: Geo-Targeting in Google AdWords

Take care that your Pay Per Click (PPC) campaign doesn’t take the opposite direction and run your business to the ground instead of helping it soar to the skies. A good way to make sure that you don’t get useless clicks is to make sure that you are geo-targeting your campaigns to the markets that you actually serve. Here are some tips on doing so through Google AdWords: Continue reading

Social Media Marketing Tips You Shouldn’t Ignore

Social media sites are only getting stronger by the day, which means that businesses can no longer ignore the massive benefits that they could reap should they invest time and resources in internet marketing. Nevertheless, the world of unhindered communication is barely beyond its infancy, so it’s important that you always have your eyes locked on social media actions that could make or break your marketing plan. Continue reading

Social Media Agency Launches Training Videos on SEO and Social Media

London, Greater London (April 21, 2014) – Whitehat SEO Ltd., a leading social media agency in London, said it will launch a series of training video courses for search engine optimisation (SEO) and social media marketing. The videos will be posted on the company’s website, and can be accessed by clients beginning this April.

SEO is a set of techniques used to ensure that a website or webpage appears near the top of search results pages (SERPs). According to statistics, a first-ranked page can get a click-through rate as high as 36.4%. In contrast, a page ranked 10th only gets 2.2% of clicks, thus highlighting the importance of search engine optimisation.

How SEO Companies Build and Protect Your Rep

When building and maintaining your company’s online reputation, count on established SEO consultants. These experts skillfully manage your online presence and safeguard your brand’s integrity. SEO companies determine your industry’s frequently searched keywords and in-demand information. With these, they can formulate SEO campaigns that: Continue reading