Getting on a certain search engine’s bad side doesn’t really help. Using black hat SEO methods (SEO techniques that are considered unethical) can raise the popularity of the web page, but not for long. Search engines often penalise these sites by blacklisting them and burying them further in the results pages.
Those who want to practice proper SEO tactics should seek the help of a dependable SEO consultant in the UK, such as Whitehat, which cares about rich content and creates effective strategies to evaluate processes and successes. An experienced SEO consultant implements the best practices and consults with clients regularly to enhance traffic and business opportunities.