DeMers is convinced that most companies, although experts in their fields, are not skilled in producing quality content for their SEO strategy. This is where reputable SEO companies like Whitehat comes in. The role of an SEO company is to boost traffic to a website. By providing high-quality and powerful content, companies encourage visitors to revisit their websites multiple times, increasing the website’s reliability in Google’s eyes.
With Google’s updated algorithms, a new trend is emerging: companies and online marketers that provide high-quality content are most likely to get Google’s support. Simply put, the old marketing strategies that do not really benefit the end-users are no longer helpful, and the “content is king” adage takes on a different meaning.