The 3 Purposes of Social Media Optimisation

A lot of SEO companies promote the use of social media optimisation or SMO. What does this really achieve? Here are the three purposes of SMO:


Social media activities, especially sharing online content, boost a company’s SEO efforts. When social media users share your website’s resources, this becomes a link building tool that would increase your search engine rankings. That’s why it’s important to generate quality content that is shareable and relevant to your industry.

Public Relations

Through social media, you can better communicate with your customers and associates. You can also encourage customer and partner retention by interacting with them personally and by giving them exclusive offers when they are active in your page. For instance, you can offer discounts whenever they share your posted photos and links.

Online Marketing

Overall, social media allows you to boost your online marketing reach. Your followers and fans can see your updates, which can encourage them to buy your products or hire your services. They may also refer your products or services to their own networks, so you can get even more online followers who can turn into customers.

Instead of allotting time you can’t afford to lose on SMO, let an SEO consultant create social media campaigns for your business. This expert will develop the right strategies and quality content on the suitable medium to power your social media campaign.


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