Search Engine Optimisation has long been established as the king of internet marketing, as there are still a huge number of companies hoping to leverage its powers to further their business.
However, the massive popularity of social media has also grabbed the attention of a lot of internet marketers. Mediums such as Facebook and Google+ are becoming hubs for a lot of potential customers. Adding social media as targets of marketing is a sensible move to make.
Business owners who want to utilise social media as well should remember these pointers:
Resist the temptation of automation. Having a robot automate what will be posted on your social media page is good, but potential customers can easily see through automated messages. Put some love into what you put up online.
Utilise Twitter to its fullest potential. The micro-blogging website is often being used to complain about certain things, so one can more or less be sure that there is at least one person out there who can use a certain company’s products and/or services. Search those users out.
Hire a Specialist to do the job. If no one in the company can do the work effectively, or you have no manpower to spare, then it is better for you to approachable a reputable service that knows how to attract people through social media.