If two friends came up to you and asked if they could borrow €500, who would you rather lend the money to? The person known to settle his debts on time or the person who has a reputation for dodging calls when payback time comes along? It’s an easy decision to make, right?
Ask any experienced SEO consultant and they’ll tell you that your online reputation is just as important as your search results ranking. A brilliant online reputation is difficult to build yet easy to tarnish. That’s why, you should take great care when managing the reviews you receive from customers.