What makes managing an online reputation rather daunting is the fact that previously resolved issues may still be resurrected and come back to haunt a business. Fortunately, an online marketing expert such as Whitehat SEO Ltd can track damaging reviews and ensure that positive comments far outrank the negative ones on search engines. In addition, such an internet marketing firm can instil a so-called “reputation marketing” culture within the organisation by educating staff about ethical practices and the finer points of providing great service as a way to win (or win back) customer loyalty.
Indeed, building a solid reputation starts with providing great service. To learn how to make a favourable first impression, uphold a positive public image, and thereby secure their bottom line, businesses can turn to a reliable reputation marketing agency such as Whitehat SEO Ltd.