Online pinboard site Pinterest has captured millions of hearts and minds. Not just of individuals, but of businesses and organisations as well. With over 70 million users, Pinterest has become a valuable marketing tool for businesses looking to connect with potential clients or to drive sales. Now that you know Pinterest’s marketing potential, as tempting as it is to start pinning, it is imperative that you do the following first:
Set up your account properly
Setting up a Pinterest account is pretty straightforward, but consider what you will be using your Pinterest account for. If you are public figure, then you will likely be using your own name. However, if you own a business, it would be wiser to use your business name and use your logo as an official business page.
Brand your pins
Although it takes a certain amount of effort, branding each of the photos that you upload on Pinterest is worth the work. Branding means including your logo on your photos. With your photos branded, users share your logo whenever they share your photo.
Link your Pinterest page with other social media platforms
Add Pinterest sharing buttons and apps to your Facebook, Twitter, LinkedIn, and YouTube. Give a call-to-action to your followers in these sites to follow you on Pinterest.