It’s already halfway through 2014 and SEO companies have surely felt the effects of algorithm changes. Each of them are hard at work to keep their systems updated according to the rules of the algorithms to preserve their spot on search engine results pages (SERP). Before a wave of new algorithms arrives, it’s crucial for a business looking to engage SEO in their marketing scheme to understand how algorithms work.
When you own a search engine site like Google, you only want fresh, relevant, and high-quality content for your visitors. However, since you’re outsourcing content from other much smaller websites, chances are you have little control over content quality. Therefore, you need to implement standards for quality assurance.
In SEO, algorithms serve as the QA standards. Panda, Penguin, and Hummingbird are three of the most popular algorithms that are used by search engine sites, each having a unique ability to evaluate submitted content. Panda is designed to deal with low-quality content that makes it to the top of SERP, while Penguin is designed to eliminate spams.
Hummingbird is the latest in the row and is starting to take flight. Creators of this new set of algorithms consider it smarter than Panda, at least in interpreting keywords. While Panda launches search by finding content relative to the basic words in each key phrase, Hummingbird is able to go further and look into the key phrase’s context. This improves searching experience.