Poulsen also cautions against poor landing pages, i.e., the web page that appears every time a user clicks a hyperlink from another site (usually your homepage). A bad ‘lander’ can discourage or otherwise bore visitors, and that could mean potential lost business. To counter this, you can spice up your lander with pictures and videos (especially of your product or service in use), testimonials from past customers, and compelling calls-to-action. After all, nothing inspires prospects more than being told why they need what you have to offer.
As helpful as these tips will be for your PPC campaign, remember that the journey starts by hiring professionals. A reliable PPC agency like Whitehat SEO Ltd. will steer you away from these pitfalls and bring you towards success.