If you’re about to hire a social media manager, here are a few qualities you should look for to ensure that you’ll only be working with one of the best:
Good writer – While your social media manager would be writing for an informal medium, it doesn’t mean he/she doesn’t have to be skilled or knowledgeable in writing. In fact, you must make sure that the prospect you’re considering is able to write in an engaging and creative manner. If he doesn’t have the writing skills, then he wouldn’t be able to make people understand what your products or services are about.
Relevant background – Social media encourages companies and their customers to communicate. The person about to handle these conversations should have a strong understanding of customer service, sales, and marketing practices; and if that’s what they have studied and have done before, the better.
Analytical mind –You must see to it that your prospective social media manager has a clear understanding of the company’s goals and principles, as well as the ability to comprehensively analyse relevant data, and then formulate logical recommendations based of the information gathered. Social media is fast-paced, and you’ll need someone who can think quickly but logically at the same time.
Good observer – A successful social media campaign relies heavily on observing and monitoring trends. Moreover, taking note of what’s been tweeted, written, posted, or re-posted about your company is key to formulating appropriate responses that can help your marketing efforts.