Online Reputation Management: A Few Tips to Avoid a Delisting Request

When a European court recently upheld the “right to be forgotten” rule and instructed search engine Google to remove past information about a person that are already irrelevant and inadequate, it was a victory for online reputation management companies like Whitehat. It allows people who have been subjected to bad publicity, whether intentional or not, to emerge with a clean slate, particularly if the information in question no longer applies to their present status.

The right to be forgotten is a concept revolving around a person’s wish to get on with life without being continually stigmatised by past actions and situations. The idea supports the move of anyone to have past photos, posts, articles and links delisted from Google’s search database.


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