The way we receive information has been massively changed by the upsurge of social media usage. It has warped our ideas of what “timely” news has become. There used to be evening newspapers and supplements that accompanies our morning papers, and telegrams were lucky if they made it to your doorstep in time. Nowadays, the best inbound marketing campaigns have become a growing trend in business practices, and you can get updates, in real time, about incidents that happen halfway around the world.
This dependence on the Internet and social media has granted us so many useful developments, such as faster communication and travel of information. However, this limits our face-to-face interaction with individuals in the real world, further complicating a process that, by all means, should be organic and rather slower-paced.
Inbound marketing as a practice was largely unheard of before the advent of going online, so the need to integrate this with social interaction can be daunting. How can you trust someone that is halfway around the world?
However, thanks to modern technology, it is getting easier and easier to develop relationships of trust with customers and colleagues alike. Technology has now made it possible to create intimacy despite distance, by making the art of the sell something more personalised and individually fit to the customer.
Many people are mostly visual learners, and they prefer to see and perceive their surrounding with their eyes. As such, visual forms in media are highly recommended in bridging the distance between the salesperson and the customer. Videos and images can now be easily shared online. PPC marketing — point per click advertisements — have become even more popular, as they track a person’s search history and feed and generate ads towards things that they frequently search for. It’s tailor-fit advertising.
Our social media profiles reveal in great detail about our personal lives, wants, and needs. Simply liking a Facebook post or retweeting a Tweet can signal to the website, and to your search engines, that you favour content and products such as this one. They also contain sensitive and revealing information towards other people, such as through FaceTime or Skype. Whilst these applications have proven invaluable with connecting us to our loved ones while abroad, they can be compromised if you aren’t careful.
Nevertheless, the certainly growing nature of intimacy in social media has given rise to a need to educate people in social media usage. This social media literacy can teach anyone how to be responsible with the media they use, and to be skilled in inbound marketing and other skills needed for any workplace.
The future can now be seen in real time, as we can click and choose at our own discretion in regards to the kind of media that we want to pursue. This sort of developments can bring rise to a more personalised, real-world version of what the world can be like, and how we can appear more sincere and interested in the people we interact and socialise with.
11 Intelligent Examples of Inbound-y Ads in the Real World, Hubspot.com
HubSpot Review: 2 Years Of Real-World Use, Nectafy.com