It usually seems that most viral content is done by accident, and we can’t blame you – it certainly does seem that way, especially in deference to pop culture and the entertainment industry.
Nevertheless, there are certain ways that one can use to go viral. If ‘breaking the Internet’ is a real concern of yours, especially in hospitality businesses, it would do well to know more about the ways that you can increase your chances of doing so.
Following SEO Guidelines
Whilst this may seem strange, actually following the rules pays off for once in creating viral content.
SEO stands for ‘search engine optimisation’, which means utilising all your knowledge of how to rank higher in a search engine’s results page into the content you create.
Search engine optimisation has a variety of rules, from word count to keyword density and use of images. Following them means having better quality content, and the higher you rank.
Why must your hotel business need to rank? The answer is quite simple.
Whenever you Google on something, say, “cheap hotel accommodations” or “affordable hotels in London”, how often do you go to Page 2 of your results? Do you even scroll down past the first page?
If you said no to at least one of those questions, you would know then that getting a higher result means a lot in getting your content to be noticed.
In fact, ranking is so important that they have been buying ad space just to be featured at the top of your results. They utilise strategies such as pay-per-click marketing in order to increase the number of people who visit their websites.
This also makes their content and websites more “credible” by the search engine’s standards, thereby making it even more important for one to continue improving. With so much to consider, the message is actually easy: create better content using our rules, and we make it easier to find you.
Quality Content Control
Look no further to the issues today in order to find out just what to make.
There is so much inspiration to be found, in the Internet and all around you, that one can create just about any kind of content.
Being relevant and being in control of the creative aspect of your content for your hotel business can make all the difference in quality. This is especially relevant due to the changing nature of the news, especially as to how it’s delivered.
Everything is much quicker, the pace much faster than what it was even fifty years ago. Today we have the privilege of the Internet and social media to inform and educate us.
The truth of the matter is, we live in an age where everything is digital and the kind of media that we consume now has a much shorter expiration date.
Learn to adapt to this manner of communicating, of showing rather than telling, and this makes all the difference to making an inbound marketing campaign for your hotel business go viral.
Top Five Secrets to Building a Successful Hotel Multichannel Marketing Campaign, hotelnewsresource.com