Real world examples of Inbound Marketing

The Real World through Inbound Marketing

Real world examples of Inbound Marketing

Real world examples of Inbound Marketing

 

The way we receive information has been massively changed by the upsurge of social media usage. It has warped our ideas of what “timely” news has become. There used to be evening newspapers and supplements that accompanies our morning papers, and telegrams were lucky if they made it to your doorstep in time. Nowadays, the best inbound marketing campaigns have become a growing trend in business practices, and you can get updates, in real time, about incidents that happen halfway around the world.

This dependence on the Internet and social media has granted us so many useful developments, such as faster communication and travel of information. However, this limits our face-to-face interaction with individuals in the real world, further complicating a process that, by all means, should be organic and rather slower-paced.

Inbound marketing as a practice was largely unheard of before the advent of going online, so the need to integrate this with social interaction can be daunting. How can you trust someone that is halfway around the world?

However, thanks to modern technology, it is getting easier and easier to develop relationships of trust with customers and colleagues alike. Technology has now made it possible to create intimacy despite distance, by making the art of the sell something more personalised and individually fit to the customer.

image004

Many people are mostly visual learners, and they prefer to see and perceive their surrounding with their eyes. As such, visual forms in media are highly recommended in bridging the distance between the salesperson and the customer. Videos and images can now be easily shared online. PPC marketing — point per click advertisements — have become even more popular, as they track a person’s search history and feed and generate ads towards things that they frequently search for. It’s tailor-fit advertising.

Our social media profiles reveal in great detail about our personal lives, wants, and needs. Simply liking a Facebook post or retweeting a Tweet can signal to the website, and to your search engines, that you favour content and products such as this one. They also contain sensitive and revealing information towards other people, such as through FaceTime or Skype. Whilst these applications have proven invaluable with connecting us to our loved ones while abroad, they can be compromised if you aren’t careful.

Nevertheless, the certainly growing nature of intimacy in social media has given rise to a need to educate people in social media usage. This social media literacy can teach anyone how to be responsible with the media they use, and to be skilled in inbound marketing and other skills needed for any workplace.

The future can now be seen in real time, as we can click and choose at our own discretion in regards to the kind of media that we want to pursue. This sort of developments can bring rise to a more personalised, real-world version of what the world can be like, and how we can appear more sincere and interested in the people we interact and socialise with.

 

Sources:

11 Intelligent Examples of Inbound-y Ads in the Real World, Hubspot.com

HubSpot Review: 2 Years Of Real-World Use, Nectafy.com

Inbound Marketing Strategy Guide Free eBook

WhiteHat Inbound Marketing

Inbound Marketing Spring Cleaning – What To Keep And What To Throw

Spring cleaning is just similar to cleaning up your clutters in the house. In inbound marketing London, you must determine which part of it is working and what concept is needed to recycle, improvise, or perhaps throw it all away. In order to specify which inbound marketing strategy is best to pursue, categorise it wisely.

First, determine which of these you will keep. The most important techniques that you must need to keep are the content marketing strategy, nurturing leads, and on-site and off-site SEO. No doubt, keeping your content marketing upbeat will lead you more traffic. You just need to create more relevant contents in order to maintain your leads. Nurturing your leads is also an indication that they are ready to buy your concept. Therefore, always ensure that you are nurturing your leads well, highly educational, and personal. If you want to drive more visitors, a solid, hard-rock on-site and off-site SEO is a must. You just have to be socially active promoting your content.

Second, identify what to throw. Cold calling, direct mail, and print advertising are among the things that need to be tossed out. Cold calling needs to stop as it is just a waste of time and effort. It is essential to talk to one person rather than talking to hundreds of people with full of nonsense. Direct mail and print advertising can be an effective strategy, but this is not as efficient as today. The world is already entering the age of digital era; you need to embrace it and start learning how to use the social technology.

Lastly, which one needs others help? In inbound marketing, there are a lot of techniques that needs determination and motivation in order to drive huge traffic. Some of these are attending the trade shows, using email marketing, and utilising the social media. Trade shows may have huge crowds, but you need to focus on your goal since you also have limited time. Email marketing can also give you an impact if you have the knowledge how to market your business using the emails. These include how often you do email, what to email, and design of your template. Needless to say, majority of the business needs the help of social media. If you want to generate impressive results, you need to tightly integrate it with your content marketing strategy and planning effort.

Domains – How It Will Affect You?

Bad domains are very common in the list purchases which are often old, and extinct. This also means that the domain within the email address you have sent to does not really exist. In order to eliminate these bad domains, you must first go through the list of Bad Domains and determine the typo errors of it. Bad domains can easily be managed; all you have to do is fix these and leave them. It is just like a house wherein nobody is at home.

You must also need to be aware of domains that contain “User Not Found”. This only goes to show that even though the domain exists, but the user is not. Hence, forget these domains and find another prospect.

Some domains are also generic hard. Generic hard domains are similar to bad domains since it also comprises typos. However, generic hard domains are recoverable. All you need to do is re-introduce the right email address into your database.

Whether you are making your own domain or using the domains to gather more potential clients in the future, you need to classify the type of domains they belong first. In this way, you will be able to get rid those un-useful domains when performing marketing for your business.

Streamlining Inbound Marketing Techniques

Streamlining Inbound Marketing Techniques

Cleaning Up Your Contents

Creating a content does not only need a specific topic, it also requires quality and SEO techniques. If you want to spruce up your inbound marketing business, start eliminating clutters in your website especially those that are not current. Update your testimonials and double check your links. Review your blogs and articles then determine the links that you included in it. Make sure these links are still working and if it is broken, remove it and replace it with a current one.

When using a content in inbound marketing, you need to use contents that are classified as evergreen pieces. Evergreen blogs are contents that are high quality, timeless, and canonical. Thus, make sure to promote and polish these kinds of blogs. It would also be ideal to recycle these blog pieces; all you need to do is give them a modern format such as putting sub-headers, images, anchor text links, and any other relevant updates with the piece.

Aside from recycling your evergreen blogs, it is also imperative to create fresh contents as well. But, this time, you need to include keyword research. Still, you must ensure that these keywords are up-to-date. Then, make a schedule of your contents to publish. Lastly, spring clean your social media such follow or un-follow tweets, so on.

How To Become A Responsible Social Media User?

Using the social media is the most effective way to promote a product or service especially if you are in the world of inbound marketingUK business. On the other hand, social media can also hurt your business if you do not know how to utilise it.

In order to create an orderly social media presence and strategy, you must need to assess who has the access to your page. Check out third-party apps, tools, and sites. If you have not used these apps for several apps, it is best to get rid of it. The same goes for your employees’ permissions. It is always safer to have a streamlined account.

Next is update your brand assets. Remember, consistency is the key. Refresh the photo and edit your profile descriptions. Then, organise your audience. Know who follows you as well as know whom you are following, too. Hence, remove inactive accounts, irrelevant follow or spam profiles.

Now, check your progress by using the current analytics metrics. You must also need to face your competitors, so make sure you also update your lists. Always take the time to read and review your reviews. This will help you determine the needs of your clients. Also, you must need to update your milestones as well. Summarise your achievements and flaunt it. These will help you boost your ratings and reputation.

As a final point, make the cleaning a regular routine. Spend at least few hours checking your accounts and be responsive always.

Source:

  • INBOUND MARKETING SPRING CLEANING: WHAT TO KEEP AND WHAT TO TOSS, Square2Marketing.com
  • Spring Cleaning the Hard Bounces From Your Email List, RealMagnet.com
  • 10 Ways to Spring Clean Yout Content Strategy, WriteMySite.com
  • Social Media Spring Cleaning, ColourMeSocial.co.uk

Inbound Marketing Strategy Guide Free eBook

Don’t Get Left Behind. Start Marketing Your Business Online.

London’s local customers, that want to maximise their online marketing potential, can definitely take advantage of our top quality services. Promoting your business doesn’t need to be laborious and expensive. Save time and unnecessary hassle with inbound and social media marketing brought to you by Whitehat!

 

Find us here: http://www.whitehat-seo.co.uk/find-us/london-office/

We Offer UK’s Best Inbound Marketing Service Catered Just For Your Business

Leading the inbound marketing industry here in United Kingdom, Whitehat offers the best solutions to solidify your online presence and reach more customers. Wherever you are in Britain, we’re glad to provide you the best marketing strategies to maximise your online potential. Interested? Go find us here: http://www.whitehat-seo.co.uk/find-us/united-kingdom/

London’s Best Inbound Marketing Agency

As the leading agency of London’s inbound marketing industry, Whitehat offers top-notch service and generates website traffic for businesses all over United Kingdom. Our quality work doesn’t stop there. We also provide various businesses SEO services, pay-per-click management, and user-friendly web-design.

Check out more information here: http://www.whitehat-seo.co.uk/find-us/

Businesses Can Improve their Image with Social Media Agency Strategies


Hiring the services of a trustworthy social media agency such as Whitehat is by far the most efficient method of managing online reputation, since the time that the business owners would spend on improving their image by themselves could instead be directed to attending to the other important aspects of their venture.

But what about entities such as small businesses that are unable to tap these services for one reason or another? It turns out that they can take advantage of some of the strategies used by an experienced social media manager to handle online reputation, albeit on a smaller scale and without the back-up of a specialist.
http://www.whitehat-seo.co.uk/info-articles/businesses-improve-image-social-media-agency-strategies/

SEO Company Services That Boost Effectiveness of Your SEO Strategy


You can easily resolve this by updating your web design to mobile responsive web design. It’s a “one size fits all” solution, as it allows your website to adapt to the dimensions and capabilities of the site accessing it. Instead of dividing valuable assets between a desktop computer site and a mobile site, all traffic is streamlined through site, doubling the traffic SEO brings you.

SEO itself is a highly effective method for increasing the traffic your website sees. However, an effective social media campaign and a mobile responsive website can enhance SEO and bring your business to new heights. With that in mind, consult a trusted SEO company to see how you can integrate social media and responsive web design to your existing SEO strategy.
http://www.whitehat-seo.co.uk/info-articles/seo-company-services-boost-effectiveness-seo-strategy/