WhiteHat Inbound Marketing

Inbound Marketing Spring Cleaning – What To Keep And What To Throw

Spring cleaning is just similar to cleaning up your clutters in the house. In inbound marketing London, you must determine which part of it is working and what concept is needed to recycle, improvise, or perhaps throw it all away. In order to specify which inbound marketing strategy is best to pursue, categorise it wisely.

First, determine which of these you will keep. The most important techniques that you must need to keep are the content marketing strategy, nurturing leads, and on-site and off-site SEO. No doubt, keeping your content marketing upbeat will lead you more traffic. You just need to create more relevant contents in order to maintain your leads. Nurturing your leads is also an indication that they are ready to buy your concept. Therefore, always ensure that you are nurturing your leads well, highly educational, and personal. If you want to drive more visitors, a solid, hard-rock on-site and off-site SEO is a must. You just have to be socially active promoting your content.

Second, identify what to throw. Cold calling, direct mail, and print advertising are among the things that need to be tossed out. Cold calling needs to stop as it is just a waste of time and effort. It is essential to talk to one person rather than talking to hundreds of people with full of nonsense. Direct mail and print advertising can be an effective strategy, but this is not as efficient as today. The world is already entering the age of digital era; you need to embrace it and start learning how to use the social technology.

Lastly, which one needs others help? In inbound marketing, there are a lot of techniques that needs determination and motivation in order to drive huge traffic. Some of these are attending the trade shows, using email marketing, and utilising the social media. Trade shows may have huge crowds, but you need to focus on your goal since you also have limited time. Email marketing can also give you an impact if you have the knowledge how to market your business using the emails. These include how often you do email, what to email, and design of your template. Needless to say, majority of the business needs the help of social media. If you want to generate impressive results, you need to tightly integrate it with your content marketing strategy and planning effort.

Domains – How It Will Affect You?

Bad domains are very common in the list purchases which are often old, and extinct. This also means that the domain within the email address you have sent to does not really exist. In order to eliminate these bad domains, you must first go through the list of Bad Domains and determine the typo errors of it. Bad domains can easily be managed; all you have to do is fix these and leave them. It is just like a house wherein nobody is at home.

You must also need to be aware of domains that contain “User Not Found”. This only goes to show that even though the domain exists, but the user is not. Hence, forget these domains and find another prospect.

Some domains are also generic hard. Generic hard domains are similar to bad domains since it also comprises typos. However, generic hard domains are recoverable. All you need to do is re-introduce the right email address into your database.

Whether you are making your own domain or using the domains to gather more potential clients in the future, you need to classify the type of domains they belong first. In this way, you will be able to get rid those un-useful domains when performing marketing for your business.

Streamlining Inbound Marketing Techniques

Streamlining Inbound Marketing Techniques

Cleaning Up Your Contents

Creating a content does not only need a specific topic, it also requires quality and SEO techniques. If you want to spruce up your inbound marketing business, start eliminating clutters in your website especially those that are not current. Update your testimonials and double check your links. Review your blogs and articles then determine the links that you included in it. Make sure these links are still working and if it is broken, remove it and replace it with a current one.

When using a content in inbound marketing, you need to use contents that are classified as evergreen pieces. Evergreen blogs are contents that are high quality, timeless, and canonical. Thus, make sure to promote and polish these kinds of blogs. It would also be ideal to recycle these blog pieces; all you need to do is give them a modern format such as putting sub-headers, images, anchor text links, and any other relevant updates with the piece.

Aside from recycling your evergreen blogs, it is also imperative to create fresh contents as well. But, this time, you need to include keyword research. Still, you must ensure that these keywords are up-to-date. Then, make a schedule of your contents to publish. Lastly, spring clean your social media such follow or un-follow tweets, so on.

How To Become A Responsible Social Media User?

Using the social media is the most effective way to promote a product or service especially if you are in the world of inbound marketingUK business. On the other hand, social media can also hurt your business if you do not know how to utilise it.

In order to create an orderly social media presence and strategy, you must need to assess who has the access to your page. Check out third-party apps, tools, and sites. If you have not used these apps for several apps, it is best to get rid of it. The same goes for your employees’ permissions. It is always safer to have a streamlined account.

Next is update your brand assets. Remember, consistency is the key. Refresh the photo and edit your profile descriptions. Then, organise your audience. Know who follows you as well as know whom you are following, too. Hence, remove inactive accounts, irrelevant follow or spam profiles.

Now, check your progress by using the current analytics metrics. You must also need to face your competitors, so make sure you also update your lists. Always take the time to read and review your reviews. This will help you determine the needs of your clients. Also, you must need to update your milestones as well. Summarise your achievements and flaunt it. These will help you boost your ratings and reputation.

As a final point, make the cleaning a regular routine. Spend at least few hours checking your accounts and be responsive always.

Source:

  • INBOUND MARKETING SPRING CLEANING: WHAT TO KEEP AND WHAT TO TOSS, Square2Marketing.com
  • Spring Cleaning the Hard Bounces From Your Email List, RealMagnet.com
  • 10 Ways to Spring Clean Yout Content Strategy, WriteMySite.com
  • Social Media Spring Cleaning, ColourMeSocial.co.uk

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Journalists: Express Your Content With An Inbound Marketing Sense

The way we view news has changed.

When our grandfathers listened to radio addresses by Churchill and Chamberlain about the state of the war in the rest of Europe, we receive information in real time. Papers like The Daily Mail and The Sun cover news that is as varied as The Duchess of Cambridge’s wardrobe. Inbound marketing as a whole never even existed, and yet here we are.

The media landscape has had significant changes brought to it, for sure. Newspaper and magazine subscription is at an all-time low. Print media is now being challenged by the speed and timeliness of digital media. Citizen involvement in media and politics is at an all-time high. More people’s voices want to be heard, with social media playing a significant role in public participation.

With the transition from analogue to digital, it has often been asked if self-published writers and bloggers can be considered part of journalism. The role is essentially the same, in that, both brings news and current events to the public domain. Bloggers are even considered to be as highly influential as respected media institutions in regards to their respective industries.

Should we be worried? Yes, and no.

A key feature of self-publishing is that you represent certain agenda or certain areas of concentration. Whether you are re-blogging memes on Tumblr or else writing about the day-to-day struggles of working women, there is a need to promote a certain cause or agenda, or else facilitate discussion on certain topics. You can see this in the popularity of blogs with reviews, travel and leisure blogs, and even the rise of video blogs or vlogs. Content is now being optimised, a key feature of inbound marketing. It is also easily traceable due to the use of back-linking.

There is nothing wrong with this, and in fact, we search for it – this is why certain blogs or topics can be trending, or else a little-known writer can achieve fame in a matter or clicks. There is a certain kismet involved, even without Google analytics and algorithms. When your content is good, or bad, accusatory or inflammatory, informative or summative, it leaves the most impact when you elicit a viscerally emotional response in people. Both can lead you to do that, despite their vastly different objectives.

Journalism, in its purest sense, holds no advocacy other than to promote the cause of journalism itself. These are trained professionals who are taught to value the objectivity of every story, and making certain to hear every side. Whilst most publications seem to be beholden to their parent companies, one cannot deny their power and influence even in the digital age.

Self-marketing content, whether user-generated or inspired, is what separates bloggers from journalists. This doesn’t mean that one is necessarily better than the other; in fact, reading from a good mix of both helps to enrich one’s own opinions on certain issues. Since both serve different functions, the duality of their roles in the media landscape of today make for an enriched consumer experience. Different media caters to different needs, after all.

 

Sources:

  • Blogging vs. Journalism: The Ongoing Debate, TheNextWeb.com
  • Blogger vs Journalist: The Ultimate Debate Solved [Infographic], EssayTigers.com

 

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It’s already halfway through 2014 and SEO companies have surely felt the effects of algorithm changes. Each of them are hard at work to keep their systems updated according to the rules of the algorithms to preserve their spot on search engine results pages (SERP). Before a wave of new algorithms arrives, it’s crucial for a business looking to engage SEO in their marketing scheme to understand how algorithms work. Continue reading