London’s Best Inbound Marketing Agency

As the leading agency of London’s inbound marketing industry, Whitehat offers top-notch service and generates website traffic for businesses all over United Kingdom. Our quality work doesn’t stop there. We also provide various businesses SEO services, pay-per-click management, and user-friendly web-design.

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What to Look For in a Good Social Media Manager

If you’re about to hire a social media manager, here are a few qualities you should look for to ensure that you’ll only be working with one of the best:

Good writer – While your social media manager would be writing for an informal medium, it doesn’t mean he/she doesn’t have to be skilled or knowledgeable in writing. In fact, you must make sure that the prospect you’re considering is able to write in an engaging and creative manner. If he doesn’t have the writing skills, then he wouldn’t be able to make people understand what your products or services are about. Continue reading

How Algorithms Affect the SEO Industry

It’s already halfway through 2014 and SEO companies have surely felt the effects of algorithm changes. Each of them are hard at work to keep their systems updated according to the rules of the algorithms to preserve their spot on search engine results pages (SERP). Before a wave of new algorithms arrives, it’s crucial for a business looking to engage SEO in their marketing scheme to understand how algorithms work. Continue reading

How to Team Up with an SEO Consultant

The Internet provides websites with several resources and tools to boost their traffic flow. One of the most prominent online marketing tools available, which proves to be highly efficient in improving traffic in any type of business website, is search engine optimisation (SEO). Any person or business that owns a website is given an equal opportunity to create brand awareness and improve search engine page ranking using SEO. Continue reading

It’s About Time You Get a Responsive Web Design

You might be surprised to learn that not many people access the Internet through their personal computers anymore. Statistics show that more than half of the world’s internet searches in 2012 were done using a mobile device, like a smartphone, to the point that mobile internet usage might become the norm before the end of 2014. These figures may not sound like a big deal, but they’re actually a challenge for you to improve your website. Continue reading

Stick to ‘White Hat’ SEO Services in London

Search engine optimisation or SEO is fairly new as far as marketing technologies go, as it was conceived in the late 90s and didn’t become prominent up until now. As the name implies, SEO relies on optimised content, preferably those that contain relevant terms and keywords, to boost a website’s online ranking. While the concept was fairly straightforward, it didn’t take long for good and bad SEO tactics to come into the fore. Continue reading

Wearing Your Stakeholder’s Shoes

To understand what needs to be done in establishing your reputation, you need to look at it from the client’s point of view. Don’t think about what to do; think about what clients expect and want you to do. As a business, you don’t simply deal with your primary customer. You deal with loads of people, whether or not it’s for business matters. Continue reading